Trademarks and Copyrights Usage Guidelines
Last updated: April 26, 2024
Our trademarks and copyrighted works are among our most valuable assets. Some examples of our trademarks and copyrighted works include word marks, brand names, logos, designs, badges, certification marks, characters (mascots), slogans, taglines, website content, and videos of Bridge Financial Inc and its affiliates. These Guidelines are intended to guide partners, resellers, clients, developers, consultants, publishers, and/or any other third party that wishes to use or display our trademarks and copyrighted work in any manner. Any uses of our trademarks and copyrighted works must abide by these Guidelines, and any other terms that may apply, as specified, to the particular materials used.
Most uses require specific written permission, whether through your separate agreement with us or a license specifically for this purpose.
Prohibited Uses
Absent explicit written authorization from us, the following uses of our trademarks and copyrighted works are strictly prohibited.
Company, Product, Service, or Website Name
You may not incorporate any of our trademarks or copyrights, or any recognizable portion of any of our trademarks or copyrights, into your company name, app name, product name, service name, website or domain name, social media handle, taglines, or any other source-identifying materials.
Use of Copyrighted Content
You may not use or display any of our content, including images, text, audio, video, or media in any other format, for any purpose, including for use with non-fungible tokens (NFTs), blog posts, or videos.
Advertising, Marketing, and Promotional Material
You may not purchase any of our trademarks as an ad word or keyword from any search engine, social media forum, or other online venue. You may not use any of our trademarks or copyrighted material in advertising, marketing, or promotional materials.
Typestyles & Fonts
You may not use typestyles or fonts for your company name or product name that look like those of our trademarks, copyrighted work, or stylizations. You may not use logos, designs, or stylizations that incorporate design elements of, or look similar to, logos, designs, or stylizations of our trademarks.
Alteration or Modification of Marks
You may not alter or modify any of our trademarks in any way.
Screenshots of Non-Software Products
You may not use or display screenshots of any content from any website, blog, credentialing program, testing program, or any non-software offering from us or any of our affiliates.
AI Data Models
You may not use or scrape any of our trademarks, content, or data for the creation or training of AI models or tools, including but not limited to machine learning models, generative models, deep learning models, and artificial neural networks.
Disparaging Uses
You may not use any of our trademarks or copyrighted works in a way that is defamatory, libelous, obscene, unlawful, or otherwise disparaging or in any way that would dilute, tarnish, or otherwise conflicts with our ability to use and/or enforce our rights in our trademarks or copyrighted works, even if such use is under a license.
Use of Confusingly Similar Marks & Translations
You may not use any trademark or service mark that is likely to be confused with any of our trademarks in your company’s name, product or service name, publication title, conference title, website name, domain name, social media handle, or other source-identifying material or otherwise give the impression of affiliation with or endorsement by us. You may not use abbreviations or translations of any of our trademarks.
Authorized Uses
Acknowledgment Before Use
Before using any of our trademarks or copyrighted works, you must carefully review these Guidelines. By downloading, using, or displaying any of our trademarks or copyrighted works, you warrant and acknowledge that you have read these guidelines in full and agree to abide by them and further acknowledge and agree to the following:
- We are the sole owner of our trademarks and copyrighted works.
- You warrant that you will not interfere with our ownership or rights in its trademarks or copyrighted works anywhere in the world.
- You may not transfer the rights granted in these Guidelines to anyone else.
- Any goodwill derived from your use of our trademarks or copyrighted works inures to our benefit.
- Unless otherwise specified in a separate agreement, we may modify or revoke any right to use or display our trademarks or copyrighted works at any time in our sole discretion.
- These Guidelines are not intended to be an exhaustive list of our rights in our trademarks and copyrighted works.
- We make no warranties with any permissions we grant of our trademarks or copyrighted works.
- We will not be liable for any damages arising from using our trademarks or copyrighted works according to these Guidelines, whether direct, indirect, incidental, special, consequential, punitive, exemplary, or otherwise.
- We reserve all rights in its intellectual property, including rights not expressly described in these Guidelines.
Referring to Bridge in Text
You may use our word marks in plain text to accurately reference our company, products, or services, as long as your use does not risk confusion about our involvement or relationship (or lack thereof). The following guidelines must be followed:
- Our trademark must not be a part of the offering’s name or other branding (such as logos or tag lines).
- Our trademark must be less prominent than the offering’s name.
- Referential language must be used as the prefix to accurately explain the inclusion of our trademarks. For example “compatible with,” “runs on,” “built on,” or “integrates with” are accepted referential phrases when such statements are true.
- Your use of our trademark must not risk creating an impression of endorsement, sponsorship, or false association with us or any of our products or services.
- A trademark attribution notice must be included within the credit/end section of the publication providing adequate notice of our ownership of its trademarks. Acceptable attribution statement language can be found in the “Usage Guidelines” section below.
Links
You may link to our content as long as you do not commercialize the links.
Written Agreement with Us
If you are our partner, developer, community Participant, certified professional or vendor and have been provided specific permission to use or display our trademarks or copyrighted works within your licensing or other written agreement with us, you are permitted to use and display only those trademarks and copyrighted works specifically referenced in your agreement, and you must follow the terms outlined in your specific agreement. If you wish to use or display any of our trademarks and/or copyrighted works not specifically referenced in your agreement, please contact us.
You may have received additional guidelines outlining prohibited and permitted uses of our trademarks and copyrighted works, including written requirements for the size, typeface, colors, and other graphical characteristics of eac. Any such additional guidelines merely supplement and do not replace these Guidelines. Furthermore, these guidelines supplement any written agreement you may have with us.
Usage guidelines
If you fall into one of the authorized use categories listed above, you must follow these guidelines when using our trademarks, along with any others provided that are specific to your use.
Appropriate Attribution Language
The following attribution statement must accompany any use of our trademarks:
“[insert our trademark] is a trademark of Bridge Financial Inc”
The following attribution statement must accompany any use of our copyrighted works:
“[insert our copyrighted work] is a copyright of Bridge Financial Inc”
Use Trademarks as Adjectives
Our trademarks are meant to be used as adjectives and may not be used as nouns or verbs. Using a trademark as a noun or verb can dilute our trademark and weaken its ability to serve as a source identifier for our products and services. As much as practicable, you should use our trademarks as an adjective followed by the generic category name of the product or service.
Proper Spelling and Stylization
Use our trademarks in the correct spelling and format as they appear on our company websites where written in plain text. Even if a trademark is written in lowercase in its logo, it should start with a capital letter when written in plain text.
Distinguish Trademarks in Text
When referencing any of our trademarks in text, you must distinguish them from the surrounding text by capitalizing the first letter in each word of the trademark.