Our mission
We believe in the transformative power of small businesses to empower our economy, communities, and families.
Meet our team
Our leadership team brings decades of experience in finance, entrepreneurship, technology, and business growth. We’ve built, scaled, and sold businesses ourselves, and now we’re helping others do the same.
Jimmy Choi / CEO
Jimmy is a fintech and finance leader with a track record in entrepreneurship, digital innovation, and community building. As a former Chief Administrative Officer at U.S. Bank WMIS CPO, he led fintech partnerships, investments, acquisitions, product governance, and digital adoption. He’s passionate about equipping business owners with the tools they need to succeed.
James Dotter / President
James brings more than 20 years of business leadership experience. As a repeat entrepreneur, he built multiple Utah technology companies from startup to over $100 million in revenue by creating a data-driven, client-centric culture and operation.
XingCheng “X” Hua / COO
Xingcheng “X” is a strategic leader with over 20 years of experience bridging domains like startups and large enterprises, business and IT, and the U.S. and Asia. His expertise includes strategy, operational efficiency, M&A, and fundraising.
LJ Tirado / CCO
LJ is a product designer specializing in fintech, with a strong background in both corporate and startup environments. He has led design initiatives at FIS and supported early-stage ventures with user-centric, impactful solutions. He blends visual storytelling, brand strategy, and intuitive UX/UI to drive engagement and growth.